Jonathan is President and CEO of Subvertical LLC, a California company, formed in 2012 to bring modern software technology to bear on the data management and analysis problems that face the social service and public health sectors. Recognizing a need for more flexible, affordable and easy to use tools for data collection and reporting - the company worked closely with a representative group of service providers to release VerticalChange in early 2013.

Jonathan Humfrey’s twelve years of software industry experience have focused on leading product and business development. At Mosaic Network he worked with a team deploying early web based data systems for multi-site public health initiatives, adding new state and federal agencies as clients. At ELC, a leading application developer, he oversaw a period of significant growth - working with Fortune 500 media, technology, and healthcare companies. Jonathan has a research background in human computer interaction and a passion for improving the social sector through technology.